Production planned backwards from twelve retail doors.
Fanling, Hong Kong. Multi span greenhouse, 19,500 square metres.
Situation Source record
An economical multi span greenhouse for a retail model, with Farm Direct distributing into 12 locations.
Challenge
Supply twelve retail doors from one economical greenhouse, with production set by what the doors would take.
What JYCO examined
Production linked to a retail model from the start, with Farm Direct distributing into 12 locations. The structure was chosen for economy; market, operations and crop planning were set by what the channel could sell.
Issues identified
The channel set the constraints. Twelve retail doors defined volume, mix and rhythm, and the structure had to be economical enough to make that volume pay. Variables in play: structure, market, operations, crop.
Approach
Plan production backwards from the channel. What twelve retail doors will take decides the structure, the crop mix and the operating rhythm.